Positioning a consultancy for scalable success
Client —
Rangle
Website —
Digital transformation
Timeline —
Summer to Winter 2019
Role —
Experience Design Lead
Responsibilities —
Planning and roadmapping
DesignOps and leadership
Discovery and research
Information architecture
Experience design
Content strategy
Usability testing
The vision
The ultimate gatekeeping mantra for any updates and additions to the website.
We held a team workshop
To align on a vision statement, we took a skeleton statement and filled it in with the consensus of our team's contributions.Fill in the blanks...
Rangle.io will provide __________ by being __________ for __________ so that we can __________.Here’s where we landed…
Rangle.io will provide value by being focused and accessible for people who want to be better so that we can build authentic relationships and unleash possibilities.
A commitment to deep research
Over the course of several weeks, my team and I conducted research in order to understand where to set our focus.
We talked to Rangle
We were able to talk to 16 internal stakeholders that represented different departments within Rangle.
We talked to our target users
We talked to 8 external audience representatives that provided details about their perception of Rangle and their engagement journeys with the company.
We turned research into tasks
Based on our interview findings, we distilled overarching themes into action items for the team to work through.
